American Advertising Awards ADDY | 3X GOLD 2025

American Advertising Awards ADDY | JUDGES CHOICE AWARD 2025

Nikon’s “In Focus” campaign distributed 100 cameras across conflict zones worldwide, empowering locals to share their unheard stories firsthand. Using cutting-edge upscaling and projection mapping, the resulting exhibit immerses viewers in raw, authentic perspectives. Experience the world through new eyes—with every frame revealing a truth otherwise unseen.