What's Yours is Mined

GiffGaff

“Out of sight, out of mind.” You know the saying.

Here’s another one: “Truth hurts, but silence kills.”

GiffGaff’s with Mr. Twain on this one.

DIGITAL

WIFI HACK

Before you connect to the City of London public wifi, we are going to inconvenience you. Giffgaff will be hacking the London public wifi with a gamified ad.

These billboards will be placed in high-traffic areas around London and throughout Great Britain.

OOH

SOCIAL

These 6-second animated stories that double as digital OOHs, are placed in the areas our audience use their phones the most (YouTube, Instagram, and TikTok and the london public wifi map below for the digital OOhs) are designed to be little reminders about the dark side of the phone-tech they are viewing the ad on.

PHONE CASES

Much like Livestrong bracelets, we want these phone cases and color to be synonymous with the refurbished movement and putting an end to cobalt mining.