Nikon
An Immersive Experience
IN FOCUS
American Advertising Awards ADDYs 2025 3X GOLD
American Advertising Awards ADDYs 2025 JUDGES CHOICE
Creative Team
Tim Goetze // AD
Tyler Bayless // CW
Paula Roxo // AD
Juan Cotte // CW
A picture is worth a thousand words, but how many words does it take to tell the truth? Far more, but a thousand is a good start. Nikon distributed 100 cameras across conflict zones worldwide, empowering locals to share their unheard stories firsthand, free from potential censorship and the fog of lifes troubles.
Using upscaling and projection mapping, alongside VR, the resulting exhibit immerses viewers into the lives of ordinary people living in these areas, past the filters of traditional reporting, with raw, authentic perspectives. Experience the world through new eyes—with every frame revealing a truth otherwise unseen.