The One Show Young Ones SHORTLIST

Creative Team

   THE MORE YOU DRINK — THE MORE YOU SUCCEED.       

ENJOY SOMETHING YOU WANT.  GET SOMETHING YOU NEED. 

    AWARD BOARD                      

Nik Sandevski // AD
Gordana Jokanovic // AD
Tim Goetze // AD/CW/VIdeo Editor
Jessica Bickmann // CW

The reality is: life's full of sudden "now what?" moments & Kids can't wait to grow up. They look forward to the excitement of freedom without realizing the curveballs adulthood throws their way. So with every sip, we're offering teens more than just fanta’stic taste—we're giving them a playbook to hold in their back pocket for when life hits with the unexpected & inevitable twists, we all hold oh so dear to our hearts. New car smell? How about new car taste. Gone are the days of “toy” prizes. Think back to the time your pipes burst, you had a health scare, or realized you had overdue taxes, all for the first time as a young adult. As teens cross into adulthood & the real possibilities and responsibilities of life begin, our bottle-cap prizes unlock a cache of essential resources to help them with every smack in the face of adult life, celebrating your coming of age. From scholarships & mentorship to certified plumbers & tax advice. Not a legal adult yet?—No problem. Your prizes don’t expire. Claim it when you turn of age and use it when you need it most; Fanta's got you covered.

Cheers to adulthood!

CASE STUDY                                                   

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