Harley-Davidson has long been the emblematic figure of terrestrial freedom, with its roaring engines symbolizing open roads and unfettered journeys. However, as times evolve, the iconic brand grapples with a modern challenge: retaining its legacy while appealing to a newer, forward-looking generation that sees beyond asphalt roads.

The solution lies in redefining freedom, transitioning from the classic highways to the vast cosmos. Thus, the "Lunar Ride" campaign emerges, pushing the brand's horizons all the way to the moon.

This venture taps into the universal allure of space, positioning Harley
not just as a bike for the road, but as a vessel for boundless exploration, capturing the imagination of both old enthusiasts and the new generation seeking adventures that
go beyond the ordinary.

Harley Rover and All Bikes used in the campaign live, will be there for all to see as

To be continued…

Harley will grow the campaign; surpassing the moon & on to areas that man may think impossible, introducing The Snow Shredder, Swamp Rover, The Sand Devil, and many more to come.



Harley Davidson Rover series crafts bikes for you — You, & all the people who have the fire burning within, to push the boundaries, push their limits, break the rules & go where no man or woman has ever gone.



We took The Harley Rover to the moon. Now it’s your turn; share with us and take your all durable bike to land unexplored.