Espolòn Tequila
Problem
An unprecedented demand for tequila has led to serious agave shortages worldwide. Many celebrities have decided to create their own tequila companies, which are adding an immense strain to the availability of agave, jobs, and quality of living in Mexico.
Insight
This drastic agave shortage we are all seeing is the celebrities' fault. These brands do not respect agave's growing process and the tradition behind making quality, honest tequila, forcing the blue agave plant to the verge of extinction.
Idea
If these celebrities can pretend to know
how to make tequila, can tequila farmers pretend to know the celebrities' craft?
